Frutta, Via dei Salumi, 53, 00153 Rome

  • Marco Giordano: asnatureintended, installation view at Frutta, 2016
    Title : Marco Giordano: asnatureintended, installation view at Frutta, 2016
    Credit : Photo by Roberto Apa
  • Marco Giordano: asnatureintended, installation view at Frutta, 2016
    Title : Marco Giordano: asnatureintended, installation view at Frutta, 2016
    Credit : Photo by Roberto Apa
  • Marco Giordano: asnatureintended, installation view at Frutta, 2016
    Title : Marco Giordano: asnatureintended, installation view at Frutta, 2016
    Credit : Photo by Roberto Apa
  • Marco Giordano: asnatureintended, installation view at Frutta, 2016
    Title : Marco Giordano: asnatureintended, installation view at Frutta, 2016
    Credit : Photo by Roberto Apa
  • Marco Giordano: asnatureintended, installation view at Frutta, 2016
    Title : Marco Giordano: asnatureintended, installation view at Frutta, 2016
    Credit : Photo by Roberto Apa
  • Marco Giordano: asnatureintended, installation view at Frutta, 2016
    Title : Marco Giordano: asnatureintended, installation view at Frutta, 2016
    Credit : Photo by Roberto Apa
  • Marco Giordano: asnatureintended, installation view at Frutta, 2016
    Title : Marco Giordano: asnatureintended, installation view at Frutta, 2016
    Credit : Photo by Roberto Apa
  • Marco Giordano: asnatureintended, installation view at Frutta, 2016
    Title : Marco Giordano: asnatureintended, installation view at Frutta, 2016
    Credit : Photo by Roberto Apa


Marco Giordano: asnatureintended

Frutta, Rome

30 September - 5 November

From the press release

Frutta is pleased to present asnatureintended, a solo show by Marco Giordano comprising jesmonite panels with lenticular prints, ceramic heads, and an installation made out of silicon.

Dream of this scene. There are (roughly) thirty non professional sculptors (read: amateur) around a man. He is white, male, Caucasian, with strong features, longish hair, a beard à la page, probably in his thirties. This crowd is visually interpreting him, while having produced him conceptually. But, He, is an artist. Actually, much more than that. He, is (tadam!) the Artist.

Now get out of your dream and look at these heads. Those are him, them, those are us. All white, all male, all pretty. Maybe a critique to a Western patriarchal system, essentially Eurocentric? Or is it a reference to the ancient issue of the not centrality (and not exceptionality) of the artist? Wait, look a bit closer. There is also some weed (for disambiguation: not the one you smoke). Instead, that weed that sneaks in between marbles and granites, that reaches to the most preserved and precious things. We thought it was indomitable, chaotic by definition, when instead it is there because he, the Artist, wanted it to be there. We thought it was insignificant, and instead it is here, crowning his and our head (or oeuvre?). The canonical parameters of value attribution reveal themselves in all their fictionality. Open your eyes, now, and reflect. The possible associations, here, should be your oeuvre.

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